![]() ![]() When we build stores on Turbo, we often find that the functionality that our clients are requesting is already a standard feature and the options available with the standard Turbo theme allow you to completely differentiate your store to other Turbo built stores.ĭue to our deep relationship with Out of the Sandbox and commitment to providing unique features, our development team has worked extensively with the pages.index template to provide even greater possibilities with the Turbo theme. In turn, these can limit you to set layout - unless you employ a developer to build out custom features. Whilst we believe Shopify offers a superb platform for building an e-commerce store, many themes have a standardized feel, with standard features. We understand that developing a Shopify store can sometimes be frustrating. Here's a few examples of stores the Blend Commerce team has created with Turbo. Whilst visual appeal isn't the most important feature of a Shopify store, it certainly helps to have a good looking store that captures the attention of visitors. Click here to see the incredible results that were achieved on mobile. In 2018, we worked with Wee Squeak who came to Blend with a specific goal of increasing mobile conversion. So yes, it will be a revenue stream, but I do not expect huge scalability in the near future. Luckily, Out of The Sandbox has not only achieved speed on mobile with Turbo but also created a Theme that consistently delivers beautiful and intuitive mobile sites for users. Without a store that provides a great user experience on mobile, converting on mobile with be difficult. On average, our client's mobile traffic is between 61-89% (Stats from May 2020). For example, disabling the quick shop feature also reduces the code weight of the site and can speed up the page load. While lazy loading contributes to the speed of Turbo, there's also the ability to remove specific features from the theme to make speed even faster. Check out this article from Out of the Sandbox for more detail. It's important to note that tools like PageSpeedInsights do not take account of lazy loading - so even though a speed test report may provide a load time, in reality, the 'visible' load time is much lower. In turn, this gives a much better experience for visitors and therefore a higher possibility of converting visitors to buyers. Therefore, this gives the impression that a whole page has been loaded, but in fact, it may be just the visible content that has. ![]() This essentially means that the content most likely to be viewed first by a site visitor is loaded first. ![]() The key way that Turbo provides such great speed is by taking advantage of ' lazy loading'. Typically, a page load time of sub-3 seconds is often regarded as the benchmark for Shopify stores. Our experience has shown us that site speed is a key trust factor evaluated by store visitors - poor speed always translates to a higher bounce rate and lower conversion rate. In this article, we explain the key features of Turbo and why it's such a valuable tool for growing Shopify merchants. So, the question of 'Why use the Turbo theme?' is one that asked often. In this time, over 95% of these clients have used the Turbo theme by Out of the Sandbox to achieve significant results Over the past 7 years, our team at Blend Commerce has worked with over 200 Shopify and Shopify Plus merchants. Many brands who have grown quickly often find that free or lower-priced themes have limitations that impact on their key eCommerce metrics. Choosing a Shopify Theme can often be a tricky decision for Shopify brands who are scaling up.
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